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Writing the book is art and craft. Selling the book is pure business. The goal is to make money. Every book must make money in every format, no matter how many backers each format has.
I'm using Kickstarter language here, but the same calculations go into book sponsorships.
Rewards
I offer six main rewards when crowdfunding a book
- New book in ebook (world)
- New book in paperback (world)
- New book in paperback, signed (world)
- New book in hardcover (world)
- New book in hardcover, signed (world)
- All my fiction books in signed print and ebook (US only)
- All my independently published nonfiction in ebook and signed print (US only)
- All my indie fiction and nonfiction in ebook and signed print (US only)
Not all campaigns offer everything. I update my spreadsheet for all categories whenever I price out a campaign. I need two prices for each reward:
* Price to produce the reward * Price to deliver the reward
This is built on two spreadsheets.
* bundle cost spreadsheet * campaign fulfillment spreadsheet
When Do I Check Prices
Whenever prices change. My main suppliers are IngramSpark and USPS. Both announce rate changes in advance.
Book Printing Cost
Go to IngramSpark. Pick a comparable book. Get the printing cost for paperback and hardcover. Record those prices in the spreadsheet.
Update the spreadsheet of book bundles for the most recent release.